By Liz Pabon
Did you know that stand up comedians don't just get on stage and wing it?
Although they are born to make us laugh, good comedians follow a formula when they are preparing their next great joke. That's probably the reason my jokes tank, but that's a story for another time.
Before stepping on stage, mike in hand, to deliver their joke they follow a set of metrics that when properly executed, leave their audiences in stitches.
As a small business owner, you may not want your clients and customers cackling in the aisles but you do want to make a lasting and memorable connection.
And if you're marketing to women, a lasting and memorable connection is what you'll need to make if you want her in your good graces. Follow these three steps from the last comic standing to wow your audience:
1. The Set-Up
Do you know why your product or service is a must-have? This question must be addressed in all good marketing. The set up is where you explain, in story style, why your product or service must matter. Ask yourself these questions to get your set-up started:
What does my product or service really do for someone?
What is the #1 question (or challenge) my product or service addresses?
2. Delivery
Once you've addressed why your audience must run, not walk, towards your product or service, you'll need to explain how your offer will actually make their lives better. You can get a market excited about all the ways your product or service will impact their lives but the step that many small business marketers leave out is the reason they must open up their pocketbooks and buy.
3. Punch Line
There are many that feel it intrusive, inappropriate and flat out rude to ask for the sale. What?! That's like collecting all the ingredients to make a home made cake taking the time to prepare, bake and frost it, and then never tasting the gooey goodness. It is not offensive to ask your clients and customers for the order - unless you do so in an obnoxious manner.
Did you know that stand up comedians don't just get on stage and wing it?
Although they are born to make us laugh, good comedians follow a formula when they are preparing their next great joke. That's probably the reason my jokes tank, but that's a story for another time.
Before stepping on stage, mike in hand, to deliver their joke they follow a set of metrics that when properly executed, leave their audiences in stitches.
As a small business owner, you may not want your clients and customers cackling in the aisles but you do want to make a lasting and memorable connection.
And if you're marketing to women, a lasting and memorable connection is what you'll need to make if you want her in your good graces. Follow these three steps from the last comic standing to wow your audience:
1. The Set-Up
Do you know why your product or service is a must-have? This question must be addressed in all good marketing. The set up is where you explain, in story style, why your product or service must matter. Ask yourself these questions to get your set-up started:
What does my product or service really do for someone?
What is the #1 question (or challenge) my product or service addresses?
2. Delivery
Once you've addressed why your audience must run, not walk, towards your product or service, you'll need to explain how your offer will actually make their lives better. You can get a market excited about all the ways your product or service will impact their lives but the step that many small business marketers leave out is the reason they must open up their pocketbooks and buy.
3. Punch Line
There are many that feel it intrusive, inappropriate and flat out rude to ask for the sale. What?! That's like collecting all the ingredients to make a home made cake taking the time to prepare, bake and frost it, and then never tasting the gooey goodness. It is not offensive to ask your clients and customers for the order - unless you do so in an obnoxious manner.
If you told a joke and left out the punch line, it would make for a sorry presentation. Similarly, if you develop a great product or service but never ask you audience to take action with you, it's the equivalent of a non-presentation! Don't rev up your clients and customers by getting them excited about your product or service, and leave out how they can possess all you have for them to experience.
I know you're thinking to yourself, "all this sounds like selling to me?" Marketing is not the same as sales or advertising but to be effective, good Marketing does include both elements.
I know you're thinking to yourself, "all this sounds like selling to me?" Marketing is not the same as sales or advertising but to be effective, good Marketing does include both elements.
Marketing is a 'system' you create in your business to consistently and constantly communicate your brand and why your brand should matter to your market. In other words, your brand is the emotional hub of your business and your marketing is the mechanism you use to share that emotion with your market.
Take a cue from the likes of Jerry Seinfeld and Ellen DeGeneres when preparing your next marketing campaign because guess what, without a well thought out plan your next marketing effort could risk being booed off stage.
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