Follow Up Message Writing Secrets...

Writing follow up messages is easy if you know the secret...

If you're anything like me, you've undoubtedly had a bit of writers
block a time or two in the past.

Fortunately, creating the messages for your follow up sequence
doesn't have to be an excruciating experience that keeps you from
following up. I have good news for you...


** You Already Wrote Your Follow Up Messages

Yes, that's right, you already wrote the messages you need to start
following up with your website visitors. Before you call me crazy
see if the following applies to you:

- Website has been up 1-2 months
- Your email address is on the website
- You answer questions from visitors via email

If so, congratulations! You're already done writing your follow up
messages.


** The Secret

- Open your email program.
- Click on your sent email folder.

The emails that you've already written communicating with prospects
and customers is the exact same type of content you should put in
your follow up sequence. The biggest mistake I see on a daily
basis is people try to over think their follow up sequence. It
has to be perfect or they don't want to do it at all.

While studies indicate 7 follow ups show the best conversion, I
guarantee you that if you're not following up now a simple 1,
2, or 3 message follow up will make a world of difference to
your bottom line.

Re purpose the questions and answers you've already written and
get them online.

How do you think I came up with the content you're reading now?
I certainly won't win awards with my writing, but I do know how
to help small businesses thru effective follow up. In the past
8+ years I've seen the same excuses derail the best intentions
for starting and building an effective follow up list.

When I get a bit of writers block a simple copy and paste from
the sent email folder gets me going again.


** Message Templates

We're often asked if we have pre-written message templates that
you can use to follow up with.

There are over 50 different HTML format templates that you can
plug your content into, but we don't have pre-written messages.

View a few of our templates:
http://clicks.aweber.com/y/ct/?l=JoTFa&m=AAh68BEooA&b=uprybPNdMULAuRPunLg0zw

Generic messages are garbage and anyone passing them off as
good for you doesn't have your best interests in mind. You're
the only one that knows your business and the types of questions
and problems your customers have. To say that a doctor's office
could use the same follow up messages as a wedding planner is
crazy. Resist the temptation and take a look in that secret
sent email folder I told you about.